An internet marketing plan
is the single most important
strategic marketing tool for your business web site…
Dear Fellow Web Entrepreneur,
Any business web site must have a useful internet marketing
plan. For a business web site an internet marketing plan is
the single most important marketing tool you will have to make
or break your online business.
Why? Because marketing is what the internet is all about.
The internet is the most powerful marketing tool known to
mankind if it is used wisely-and to fully utilize this
advertising medium you have to have a written internet marketing
plan. You need to:
-
Forecast your sales - A realistic
forecast based on your marketing efforts…
-
Plan your marketing budget - you
have to know this UP FRONT!
-
Implement your marketing strategies
- Dates, costs, resources, and timelines…
We are all familiar with the lessons of
the "dot-bombs" - I find it unbelievable that the
dot-bombs spent their internet marketing money so
recklessly-like spending $30 per unit via internet marketing to
sell a $10 product! Your internet marketing plan must show that
those internet marketing costs will turn into profits.
Obviously, they should have had a much
better internet marketing plan…
To be honest with you, I did not have a
written internet marketing plan when I started my first
business web site back in 1996. But, I soon found that I
desperately needed a written internet marketing plan for my web
site! I just kind of shot from the hip and learned along the
way. I learned all right-but it cost me a lot of money with
internet marketing ideas that were too expensive for the income
they brought in. But, we all know that hindsight is 20/20…
... Then I was looking for investors for my next web site
business-- and they all were asking if I had a written internet
marketing plan. (GULP!) Well, I had a bunch of ideas and
notes about how to market the site-but, no clear-cut plan, so to
speak. "It's all in my head!" Uh, that was not the
answer they were looking for…
So, I started doing a lot of research… and I stumbled upon Marketing
Plan Pro. It was exactly what I needed to write my internet
marketing plan…
… And I have been writing killer internet marketing plans
ever since. The best part about having an internet marketing
plan? It made me take a hard look at all my internet marketing
ideas and formulate a strategy that made economic sense.
What will writing an internet marketing plan using Marketing
Plan Pro do for your business?
It will guide you through the process
of writing a detailed marketing analysis of your:
-
Industry - Needs, growth, demand
- Nail down your niche…
-
Competition - Products, pricing,
marketing - You have to study your competition in detail!
And it will assist you in formulating
a useful realistic marketing strategy:
-
Marketing objectives - Brand
awareness, sales, and web site traffic-what do you want?
-
Financial objectives - Are your
costs bringing in profits, just not sales!
-
Target markets - Who is your
largest target market - focus on them…
-
Your marketing mix -- Product
marketing, pricing, promotion, & service.
Then this easy to use internet marketing
plan software will provide you with a step-by-step analysis
of your internet marketing financial goals:
-
Break-even analysis - Again, your
marketing costs have to be profitable, not just focused on
sales!
-
Sales forecast - You need to set
realistic goals.
-
Expense forecast - There are a
lot of costs once you add them up. You need to choose the
most profitable marketing programs. And have back-up plans
in place.
Seems like a lot of work! Well, it is-- but
it makes it a lot easier to have internet marketing plan
software that will guide you, step-by-step, through all the
details of writing a much-needed internet marketing plan for
your business web site
You might as well go with the industry leader-and make
writing your internet marketing plan not only easy, but also
fun! And what do you have to lose? There is a 60-day money
back guarantee!
To start writing killer internet marketing plan today please
click here!
If you have any questions about writing an
internet marketing plan for your business web site-- please feel
free to contact me!
Sincerely.
Dave Pierce, President
WebChicken™ Consulting, Inc.
PS: What are others saying?
-
"The Expert's Choice" Philip
Kotler, author of the decade's most prestigious marketing
book "Marketing Management" published by Prentice
Hall, recommends Marketing Plan Pro as the preferred
choice to create a marketing plan.
-
"I bought Marketing Plan Pro. I
am a Marketing Consultant. A great product that has
increased my productivity very significantly. Very highly
recommended." Brendon Sinclair
Start
writing a business plan today!